Using Video Marketing To Improve Customer Relations

By Simon Volkov

Video marketing offers companies the ability to share advertising messages and product information in an entertaining format. Videos also provide the opportunity to improve customer relations while building brand awareness.

The secret to video marketing success is conducting market research to determine the type and format viewers prefer. Several considerations should be taken into account to ensure videos are appealing to your target market and will retain their attention.

Research reveals the best performing videos fall into 1 of 5 categories which include: sports, news and weather, comedy and entertainment, reality shows, and infomercials. Internet marketers that focus on these categories can improve chances of viewer retention.

Next, Internet marketers will want to understand how their demographic market prefers to view videos. Consumers view videos in a variety of ways. Many visit video websites using a desktop or laptop computer. Others use handheld devices and cell phones.

Industry experts claim mobile phones are quickly moving to the forefront for viewing videos. Therefore, companies should learn how to produce marketing videos that can be viewed easily via small screens.

Another vital consideration is video production. Videos can be used as infomercials, action movies, or product presentations. Determining the type of video can aide in knowing what type of video equipment is required. Digital cameras or camcorders can be sufficient when filming products demonstrations, but a HD camera is better suited when filming action movies.

Nearly every video will need to be edited, spliced together, and background music added. These tasks require video editing software. Most computers include basic editing software that is sufficient for producing slide shows and short feature films. Professional editing software is often required for longer videos or to include music or text captions.

Lastly, most videos require audio edits. When filming live action footage, a noise-cancelling microphone will be helpful and can minimize required editing. It is crucial to eliminate background noise using audio editing software to ensure sound quality and enhance spoken marketing messages.

Videos are circulated by various means. The easiest way to reach the masses is to publish at a variety of video directories such as Google Videos, Our Media, and YouTube. Take time to research the demographics and types of online videos offered at each directory. It is nonproductive to upload marketing videos at unrelated directories with minimal traffic and low page rank.

Those who have never produced a video might find it beneficial to take a video marketing training course. Doing so can slash the time required to understand the process of video production. Instructors often provide equipment and editing software suggestions to further streamline the production process.

Creating, producing, editing, and publishing online videos is a time-consuming task. It is best to brainstorm with others and develop an action plan. It can be advantageous to work with a video marketing company that understands the unique requirements of online advertising.

People on a tight budget often feel they cannot afford to hire a marketing agency. The truth is, it’s never a good idea to cut corners when marketing your business. Your business reputation can be tarnished when video quality is poor or advertising messages are boring or offensive. Working with trained videographers and Internet advertising professionals can minimize risks and potentially maximize sales.

One option to reduce video production costs is to offer internship programs to local colleges and vocational schools. This provides a win-win to everyone and may also lead to fresh and exciting video marketing campaigns.

About the Author:

Video marketing

offers endless possibilities and opportunities to build a loyal customer base. Learn how to tap into this online marketing strategy and blow the doors off competitors at

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Source:

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